In honor of Diana Hakakian, Chiropractor
As a follow-up to my post on Twitter for Local Business, here are some ideas on how a chiropractor can use Twitter to connect with potential new clients.
Step One: Sign up and pick a username. It can just be your first or last name with an initial, or you can choose an alias like this one: DrMommy. As you are working at present yourself as a health professional, you will want to add a photograph of yourself, to show you are a real person. You can poke around on Twitter to see what others are using to get some ideas. You can change the user pic easily later, if you like.
Step Two: Add a few sentences to your bio on Twitter. This is important. Why should people follow you back? You need to provide them some kind of idea of who you are and of your interests. If you have a professional blog, website, page on LinkedIn or Facebook, add the URL.
Step Three: Write your first tweet. Tweets must be 140 characters or less. An example:
“I am so glad I have been able to help my new client with her back pain after her accident.”
You can even phrase it as a question:
How can find others on Twitter who might need chiropractic services?”
“I’m a newbie on Twitter, but I’m not new to health services. I know a lot about” (fill in with x y and z).
Step Four: Write a tweet with a link to an article. It can be any article, but why not choose one that will show your knowledge of your health profession? To write a tweet with a link to an article, first put in the title of the article. That will help get others attention. Then paste in the URL. If your tweet is now more than 140 characters, and your Twitter application does not automatically shorten it, you can use a URL-shortening service to get a shorter URL.
Step Five: Find others to follow. If you already have a few friends on Twitter, follow them (and ask them to follow you back). That way when you click on new followers, you have at least a few people following you already.
Here are some chiropractors that tweet:
- matthewloop (social media tips)
- digitalchiro (social media training for chiropractors)
Updated: Digital Chiropractor (digitalchiro) trains chiropractors on how to use social media as a marketing tool for their practices.
For learning more about Twitter, I highly recommend following clydeboom.
Step Six: Follow people in your area. Chiropractors need to have clients that are in their own geographical area. Here are some tools to help you find local people:
You can also look in http://wefollow.com/ for Twitter users in your area. I am listed in the New Jersey section (search for newjersey).
Step Seven: Talk to the people you have followed. You can reply (@username) to their tweets. Or you can RT (re-Tweet) what someone said. Retweeting is an excellent way to show you enjoyed what the person had to say, and you want to pass the valuable information or inspirational thought unto others. I often reTweet good articles.
Step Eight: Learn how to search. Twitter is a great tool for research on anything current. You can try searching for ‘health’ or ‘back pain’ or ‘chiropractic’ or any other keyword. Some search tools:
- Twitter application TweetDeck has search tools built-in.
Question: Do you need to have a blog to go on Twitter?
Answer: No. However, the more web presence you have, the more professional you will appear to potential clients. LinkedIn, Facebook and blogs on WordPress.com or on Blogger are all free ways one can market oneself. A professional website or a professional blog can be aides in marketing your services to these potential clients.
Want to learn more?
- Jennifer Fong explains What is Social Media?.
- If you live in New Jersey, attend a talk by Eva Abreu about Social Media. She will be at the Highland Park Public Library on April 30 speaking about Social Media Marketing. I will be there, too!
- More links for learning in my recent post: Twitter Twitter Twitter
If anyone has more ideas about how a health professional can use Twitter to reach potential clients and market their business, please feel free to leave a comment. Questions are also most welcome.