Dr. Doug
Shoreview Chiropractor

Also, I would like to add for all the other chiropractors out there, try following @thespecific and @matthewloop to learn how to use social media as a marketing tool. I am now getting new patients off of Facebook and Twitter and it’s all FREE! These are two wonderful tools for Chiropractors.

Once again…thank you so much for the recognition.

I’d agree with you there but their posts could be outsourced or written by their CA. The cost to host and manage a blog is pennies on the dollar compared to other marketing strategies which could be a significant boost to their ROI.

Thanks again!

Thanks for sharing this comment.

Thank you for a wonderful post!

Twitter is growing by leaps and bounds. And, it is a tremendous tool to use for communication. However, the majority of chiropractors simply don’t even utilize the main tool of social media which is a blog.

According to a recent study by Richard Telofski, Principal Consultant of a New Jersey based social media research company, Kahuna Content, says,

“American chiropractors should be jumping en masse into the blog marketing pool, but most won’t even get their feet wet. How do we know this? Because less than one percent of American chiropractors blog and, of those that do, over one-third of chiropractor blogs are inactive and look like sad puppy dogs abandoned by the side of the road. Unfortunately, blogging as a marketing tool is not regarded seriously by America’s chiropractors. In fact, their absence from blogging is just downright astounding.”

It’s astounding because there is a high correlation between the average blog reader and the average chiropractic patient. According to industry statistics, males between the ages of 31 and 50 comprise a high percentage of chiropractic patients and an even higher percentage of blog readers.

Telofski goes on to state, “If this isn’t a perfect demographic alignment between a marketing medium and its target audience, then I don’t know what is. It could be the perfect tool, or the perfect “chiropractic assistant’, yet the opportunity is squandered by America’s chiropractors.”

So, the first step is to get chiropractors to understand the importance of blogging as the hub to all of their online marketing endeavors.

Once the blog is setup, then they can effectively use other forms of social media like Twitter to build quality relationships. From there, quality relationships will build trust and trust will build business.

Again, thanks for a great post and for getting the message out to the chiropractic profession.

And, readers, I highly recommend following Clyde (http://twitter.com/clydeboom) if you are new to Twitter.