Some Artsy Events Upcoming in New Jersey

• Rutgers Gardens will be having a photo contest in early September. I am tempted to enter or at least to visit Rutgers Gardens (a short drive from Highland Park) a few times over the next few months and take photos of the lovely grounds and flora. (hat tip: Jill)
• Raritan Valley Community College will be showing the ballet Sleeping Beauty in late March. I would love to take my daughter, but it is the week before Passover. I will be “industriously” cleaning my house for Passover.

Jacob informed me via Twitter that he has already started working in his garden. Have you?

Yesterday we (my family) were in New York City for a wedding – a very, very happy occasion. The wedding was the Faculty House at Columbia University, and I took a photo of this red brick building (Wien Hall) as we walked from the (expensive) parking garage to the wedding. My middle son, who convinced me to take my smaller camera so I would pay more attention to the wedding and less to taking photos, said we would have gotten to the wedding a few minutes sooner if I had not stopped to photograph a few buildings on the way.

At the beginning of a Jewish wedding the groom is marched to the bride accompanied by dancing friends and family and by musicians. The musicians at this wedding were from the orchestra Nafshenu. The groom then checks to make sure it is really his bride (as biblical Jacob got tricked, the groom wants to check).

The red in the photo was in the musicians’ eyes – I selected the red in Photoshop using the magic wand tool, desaturated the red, and adding back in enough color so their eyes looked brown.

On the subject of cameras and photographers, there were many photographers at the wedding (I believe some were friends of the bride and groom). I was jealous of their gigantic lenses, as was my father’s cousin, who said there is no end when it comes to desiring good photography equipment.

In New York City one can pay to park one’s bicycle. The bicycle fees were considerably less than the car parking fees.

For more photos with a little or a lot of red:

You can see a full color version of this mosaic wall at Raritan Valley Community College in this post. To put this in sepia, I copied the original photo to a new layer in Photoshop, desaturated the photo, added yellow and red to get sepia, and then set the opacity of the sepia layer to 90% so just a wee bit of color would show through. I wanted to use the sepia effect to emphasize the textures of the mosaic.

For more sepia photos, visit Sepia Scenes:

I am pleased to introduce Zev and Leslie Rosenberg of Raritan Air Water Power Service. This is part of a series of guest interviews with small business owners in New Jersey. For a past interview, see Interview with NJ Playgrounds.

I previously wrote about Raritan Air Water Power in this post called Say Thank You – a trait the Rosenbergs do well! I got to know the Rosenbergs when our sons were in the same Cub Scout pack.

When did you start your business? We started our heating and air conditioning company here in February 2005. However, we were in business for a number of years when we lived in Potomac, MD. Zev has been in this field for 30 years.

How do you market your business? Currently we market mostly through word-of-mouth. We also send customers reminders about preventative maintenance that should be done in the winter and spring. Being part of the Highland Park First Aid Squad discount card also brings in additional business and customers seem to appreciate the savings.

Customers are very interested in energy savings and we try to alert them to ways to save. There is tremendous opportunity in high efficiency equipment right now due to federal tax credits and utility rebates.

Have you used social media? We currently have a page on Facebook. Readers can become a fan of our page at Raritan Air Water Power Service. We give tips and reminders there on savings and ways to manage your home.

What are some ways a business can keep customers? The most important thing is 100% quality control. For us that means every job that we do the customer has to get a follow-up phone call asking them how things are going and if we met their expectations. Let’s face it, people have come to expect lousy service. When someone’s not happy with the service they’ve received they are likely to go elsewhere, thinking it’s not worth the hassle. Occasionally we have to go back on a service call or installation. It makes the whole situation easier on the customer if we call them. I think people appreciate that you followed up even if they don’t have a problem. Most people are just shocked that once you get paid you even care! That is the biggest thing.

The second thing is to let people know that sometimes they have options of what they can do to repair their equipment. If they do have options, I like to present them and let people decide what best meets their needs.

Third, whenever I make any kind of suggestion on what needs to be repaired, I ask myself, “what would I do if this were my home or business.” I think people appreciate that you are trying to keep their perspective and or help them make decisions that are in their best interest.

Finally, in this current economic climate people need options for paying which is why we take credit cards.

How do you suggest dealing with a difficult customer? The first thing is that you have to establish realistic expectations and listen to what your customer is saying. We try and spell out for people exactly what we can and cannot do and what they should expect. Also you have to understand that not everybody wants what you have to offer. Many contractors will do anything to “get the job.” Because I live here I can’t offer to give someone less than what they need.

•   •   •

Thank you so much, Zev and Leslie, for this interview.

I jokingly told Leslie I was going to photograph one of our toilets, which Zev has fixed while checking our heating system or our air conditioning (he’s multi-talented), but instead I will show you their logo and phone number:

Do you have any questions for Zev or Leslie? Or if you would just like to cheer them on, please feel free to leave a comment.

If it’s a Sunday morning and my daughter wants to go on a trip, I often head over to Lucy Banta’s Twitter account njfamilymag. Every day she tweets activities in New Jersey, most for children but some for adults, too. This past Sunday I found out about a play called “If You Give a Pig a Pancake & Other Story Books” at Raritan Valley Community College Theater. So the daughter and I headed over to Raritan Valley Community College to watch the show. It was a lot of fun; I especially liked the dramatizations of How I Became a Pirate by Melinda Long and the Lily’s Big Day by Kevin Henkes.

Our main disappointment with the show, however, was that the actors did not come meet us outside the way we had experienced at the Forum Theater in Metuchen. RVCC also has strict rules about no photography during the show.

This coming Sunday, however, I won’t be needing to check Lucy’s account; I’ll be heading over to the Highland Park Public Library to watch the annual Teen Film Festival. My son told me he wrote the script for one of the films and put together a short animation film as well. It’s my birthday that day, so come join me in the celebration!

I found out by reading Carl in Jerusalem that the National Museum of American Jewish History will be opening in November 2010 in Philadelphia. Philadelphia is only a little over an hour away from Highland Park by car, so we will aim to head to the new museum after it opens.

I’ve been wanting to post my photos from our trip to the Cape May County Zoo in southern New Jersey from last August. I hope you enjoy the tour.

I think they painted a mailbox zebra colors and wrote “Zoo Donations.” The zoo is free, so donations are greatly appreciated.

I don’t know what kind of bird this is, but it was wandering around, mingling with the zoo guests. Maybe a guinea fowl?

This is a bald eagle. It was hard to photograph him in his cage.

The flamingos were fun to watch. See that gull who looks like he owns the place?

Here’s Mr. Gull again, resting with the flamingos.

I cannot remember the name of this animal, but it had tons of energy.

Giraffes are beautiful animals.

Animals behind fences, like the leopard, were harder to photograph.

This zoo guest had a great time. Photos of family come out nicer when everyone is having fun.

NJPlaygrounds has more photos of the zoo and the nearby playground.

Thanks for coming with me to the zoo!