In my Ruby Tuesday post this week I asked if anyone could guess which business sponsored this float from the Israel Day Parade in New York City. It turns out it was sponsored by IDB Bank, Bank HaPoalim, and Bank Leumi. Robin, who lives in Tel Aviv, correctly stated Bank Leumi as the sponsor.
Whenever I hear Bank HaPoalim, I think of the ditty: “Bo-ee, bo-ee-tan-u, Bank HaPoalim, bo-ee, bo-ee-tan-u, Bank HaPoalim …” (which translates as ‘come with us, come with us, Bank of the Workers, come with us, come with us, Bank of the Workers). Do they still use that for advertising? I have no idea. The name ‘Bank HaPoalim,’ bank of the workers, reminds me of Israel’s socialist, Russian-inspired roots.
How does your bank advertise?